Electronic Arts’ EA Sports Active has earned $125 million during its current fiscal year ending this month — and the publisher sees a major industry blossoming around products that are less video games and more fitness software.

Peripherals and newer motion-control solutions like Microsoft’s Natal and Sony’s wand are "platform extensions" that are not only extending the duration of the console cycle, but are "bringing new consumers in, knocking down accessibility issues," said EA Sports boss Peter Moore at the ongoing Morgan Stanley Technology, Media, and Telecom Conference.

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